Terms

Terms of service.

Last updated 6 August 2026

These terms cover use of the Pulse website and the Pulse service. By creating an account or using the service, you accept them. If you have a signed agreement with us, that agreement takes precedence wherever the two differ.

The service

Pulse provides AI phone agents that answer calls for your business, and — depending on the product — take orders, answer questions from data you maintain, and pass calls to your staff. Deployments are commonly white-labelled, meaning the agent presents under your brand rather than ours.

What you may do with it

We grant you a limited, non-exclusive, non-transferable and revocable licence to use Pulse for your own business operations, for as long as you are complying with these terms. You may not resell, sublicense or rebuild the service from it unless we have agreed that in writing — which is exactly what a white-label agreement is for.

What you are responsible for

• The accuracy of the information you give us to answer from — menus, prices, hours, activities, availability.
• Telling your callers, where the law requires it, that calls are handled by an automated system and transcribed.
• Holding the rights to any content, brand or recording you ask us to use.
• Keeping your own credentials secure, including the ones connecting your point-of-sale or other systems to Pulse.
• Not using Pulse for unlawful calling, or for any use that a reasonable person would consider harassment.

Connecting your other systems

When you connect a point-of-sale or similar system, you authorise us to read the data we need to answer from — menu items, prices, availability — to create orders on your behalf, and to handle the caller details required to complete them. We use that access for operating your service and nothing else.

What we are responsible for

Running the service with reasonable care and skill, keeping your data separate from every other customer's, and telling you promptly if something goes wrong that affects you.

What we do not promise

Speech systems are not perfect and telephone networks fail. We do not warrant that the agent will understand every caller, that no call will be dropped, or that a third-party point-of-sale system will always accept an order. We aim for high availability but do not guarantee uninterrupted service, and we are not liable for interruptions caused by the services Pulse depends on — telephony, speech providers, or your own systems. Where an order cannot be delivered to your system, Pulse is built to surface that rather than fail silently — but you should keep an eye on it as you would any part of your operation.

Fees

Pricing is quoted per customer and set out in your order form or agreement. There is no public price list, and nothing on this website is an offer at a particular price. Subscription fees are collected through Stripe and are non-refundable except where the law requires otherwise.

Pulse does not process, store or transmit your customers' payment card details. Payments your customers make for their orders are handled entirely by your own point-of-sale or payment provider. Stripe is used solely to collect what you pay us.

Text messages we send on your behalf

Pulse may send transactional text messages to your callers on your behalf — an order confirmation, pickup details, and at most one follow-up if a call ended without an order. These are the programme details:

• Programme: Pulse AI Order & Follow-up SMS.
• What it sends: automated order confirmations and follow-ups to people who called your published number. Transactional only — no recurring marketing.
• How often: one confirmation per order, and optionally one follow-up per call where no order was placed.
• Cost: message and data rates may apply at standard carrier rates.
• Stopping them: reply STOP to unsubscribe, or HELP for help. You can also opt out by contacting the business you called, or us at team@pulseai.studio.
• Consent: obtained when someone calls the published number and places or attempts an order; the agent may tell them a text confirmation is coming.

Who owns what

The service — its software, design and trademarks — belongs to Pulse AI LLC or its licensors. Your menu, business information and other material stays yours; you grant us a limited licence to use it solely to run the service for you.

We respect other people's copyright and comply with the Digital Millennium Copyright Act. If you believe something available through the service infringes your copyright, write to team@pulseai.studio including: your physical or electronic signature; identification of the work you say is infringed; identification of the material you say infringes it and where to find it; your contact details; a statement that you believe in good faith the use is not authorised by the owner, its agent or the law; and a statement, made under penalty of perjury, that your notice is accurate and that you are the owner or authorised to act for them. We act on valid notices by removing or disabling the material, and we may close the accounts of repeat infringers.

Liability

Nothing here limits liability that cannot be limited by law. Subject to that, neither side is liable to the other for indirect or consequential loss, and our total liability is limited to the fees paid in the twelve months before the claim.

Ending it

Either side may end the arrangement in line with the signed agreement. We may suspend or end access if these terms are being broken in a way that puts the service or other customers at risk. On termination we will, on request, provide an export of your call records and then delete them.

If we disagree

Please read this section carefully — it changes how disputes are resolved.

Talk to us first. Before starting arbitration or a lawsuit, contact us at team@pulseai.studio and give us 30 days to sort it out informally.

Arbitration. Except as below, any dispute arising out of or relating to these terms or the service will be resolved by final and binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, rather than in court. Arbitration takes place in Michigan or by videoconference, and judgment on the award may be entered in any court with jurisdiction. The Federal Arbitration Act governs this section.

No class actions. You and Pulse may each bring claims only individually, not as a plaintiff or class member in any class, collective, consolidated or representative action. The arbitrator may not consolidate more than one party's claims or preside over a class proceeding.

Exceptions. Either of us may bring an individual claim in small-claims court, and either of us may ask a court for injunctive relief to protect intellectual property or confidential information.

You can opt out. Within 30 days of first accepting these terms, email team@pulseai.studio with your name and a statement that you are opting out of arbitration. Opting out changes nothing else in these terms.

Governing law

These terms are governed by the laws of the State of Michigan, United States, without regard to its conflict-of-law rules.

Changes

We may update these terms. If a change materially affects your rights we will tell you before it takes effect, and continuing to use the service after that means you accept the new version. The date at the top always reflects the current version.

Contact

Pulse AI LLC — team@pulseai.studio